Iran before the Islamic Revolution of 1979 was quite a different country from the one we see today. It was secular, Western-oriented and allowed a certain amount of cultural freedom.


It might be shocking today, but women of that time also took a modern approach when it came to fashion. They would dress up just like their Western counterparts and would even show some skin. These old magazine scans give us a rough idea of what a woman could wear at that time.



It might be shocking today, but women of that time also took a modern approach when it came to fashion. They would dress up just like their Western counterparts and would even show some skin. These old magazine scans give us a rough idea of what a woman could wear at that time.

Today the women’s dress code in Iran is way more conservative than back in the ‘70s; now, they need to cover their hair, necks, and arms. Nevertheless, Iranian women are generally stylish and tend to choose colorful outfits.




Women in Iran now cover their hair, arms and necks when they appear in public although they can dress as they like in their home.

The images dating from more than 36 years ago and beyond featuring models showing a startling amount of skin, particularly compared with the modesty that is expected of Iranian women today.

In the shoots, women show off eye-wateringly low-cut tops, including one shot featuring a beauty in a white tank top and short shorts, posing next to a footballer as they crouch in the snow.



Many outfits follow Western styles from the time and reflect trends including the vogue for long, straight hair worn by actresses such as Ali McGraw as well as Sixties cocktail dresses with scoop necks and nipped-in waists.

While the glamorous make-up used had the models showing off heavily kohled eyes, thick mascara and lipstick, they add an Iranian twist to the traditional old Hollywood look.