People feel the constant need to change their appearance in order to be 'beautiful,' and this goes so far that it actually damages people both mentally and physically.



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But, as this new project proves, the quest for a perfect body transcends gender: Fueled in part by the media and popular culture, men around the world may feel even more body image–related pressure than women do – pressure to be stronger or slimmer or more muscular. Our goal with this project is to fuel a revolution: to spark real change about body image, to empower people to prioritize health above appearance, and to promote body confidence around the world.

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