Powerful warning about the dangers of sunburn

It's become common knowledge that sunburn isn't just painful, but also really dangerous. But how serious are the long-term damages? A brutal campaign warning about children's sun exposure is gathering attention around the world.

The images show how quickly dangerous melanoma can form. The dramatic images paired with an innocent-sounding children's song, literally get under the skin.

It's clear: 5 serious sunburns or more can raise your risk of getting skin cancer by 80%. It's especially important in summer to remember to use proper sunscreen and try to find a spot of shade if possible.