If this doesn't open your eyes, nothing will


Cosmetics company Lush wanted to generate attention  for  their position  against animal testing and they decided to do it in a  rather unsubtle  way in central London. Using volunteer performance artists, they publicly recreated animal testing methods at their Regent Street store.

Passersby expecting to admire the usual brightly colored and fragrant storefront window with its array of bath bombs and oversized soaps must have been taken aback when they were instead confronted with a young woman dressed in a nude-colored bodysuit,  tied up and gagged, and being subjected to what can only be described as torture.

LUSH

Jacqueline Traide, a 24-year-old student at Oxford Brookes university, took the main role in this stomach-churning performance. Her mouth was forced open with steel hooks affixed to an elastic strap that was secured behind her head. She was force fed, restrained and gagging, depicting practices that are still commonly used  during animal testing.

LUSH

But that was only the beginning.  Irritating chemicals were squirted  into her eyes. The panic in the  young animal rights activist's face seemed genuine and must have horrified onlookers. The ordeal lasted a full 10 hours and pushed her beyond her  limits.

LUSH

Jacqueline was then subjected to having her hair  shorn, something animals also endure when monitors or electrodes are attached to their skin.  

LUSH

She submitted to  the ordeal without a word, although it was clear to those watching  that her suffering was real. Aside from the fact that Jacqueline was very much aware of what she had signed up for — something no animal chooses  â€” another obvious difference to her  experience and that suffered  by animals is that at the end of the day, she went home.



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